Google Plus has become the fastest social network to reach 25 million users as per the internet market research firm comScore Inc. Not only that, it has also been reported that Google Plus users are spending a lot more time on Google Plus than they used to do in previous weeks. Google Plus was launched in a limited “trial phase” on June 28 where users could only join the network if they received an invitation from an existing Google Plus user. But within the next few days, they closed down all invitations due to the massive influx of new members which they were not ready to handle. They gradually opened up invitations in the next few weeks but in an orderly manner to make sure that they can handle the traffic well. So, it is indeed incredible that Google Plus hit the 25 million users mark by the 24th of July in that “limited trial” phase itself. They achieved the feat in less than a month which is phenomenal considering the fact that other social networks took several years to achieve that mark. In fact, Facebook took nearly 3 years from its launch to reach the 25 million users mark while Twitter took over 30 months.
Google Plus users also spend more time using the Google+ services compared to users of other social networks as per comScore research. And in the week ending on July 10 and July 24, users of the Google+ social network spent 50% more time using the Google Plus features compared to the previous weeks. So, this negates the earlier reports that Google Plus usage has declined in recent weeks. One of the main reasons for the massive success of the network is because of the massive popularity and usage of Gmail and that cannot be denied. Google has cleverly integrated Google Plus with Gmail so that you can know about updates from inside your Gmail itself. As per comScore, Google Plus is becoming more and more popular in places where Gmail is very popular. But Google Plus is also gaining massive amount of new fans especially amongst creative minds due to its well thought out features and options.
However, Andrew Lipsman, the vice president of Industry analysis at comScore also mentioned that in case of most social networks 20% market penetration is the the tipping point. Once the network reaches that amount of market penetration the growth gradually declines a bit as it becomes firmly established. From the current statistics, it does not look like Google Plus craze is going to die down anytime soon. It is only becoming bigger and better with time. Only time will tell if Google Plus will be able to sustain the growth and topple Facebook in the near future. We surely hope so.